Kathryn Yeager

BFA  W2021

Graphic Design Program

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Artist Statement

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With today’s presidential election it has become polarized between the two parties. Focusing more on the candidate association rather than their values. With my project, I created a fictional candidate to show how a campaign can bring attention back to their values and create a welcoming environment. A key factor to the designs is staying away from the Democrat blue and Republican red. Also, adding an illustration of water to signify the candidate’s adaptive qualities and pay homage to his hometown Grand Haven. Allowing viewers to get a sense of the candidate through his logos and other material. While creating an atmosphere that young adults, elder citizens, and everyone in-between can easily access information to make a confident decision. Paying attention to the valuable information and communicating it clearly through design.